Privacy Policy

1. Who we are

Traction Marketing is a remote digital marketing agency working with small and micro businesses across the UK. This policy covers tractionmarketing.co.uk and explains how we handle personal information submitted through it.

Traction Marketing is the data controller for the information described below.

2. What information we collect

We only collect what you give us directly. There is no account system, no checkout and no visitor tracking beyond what is described in the cookies section below.

When you use the booking form or the build your own quote tool, we collect:

• Your name
• Your business name
• Your email address
• Whatever you choose to tell us in the free text notes field, including which services you have selected on the pricing page

If you email us directly at hello@tractionmarketing.co.uk, we hold whatever you send us and our reply, the same as any normal email conversation.

3. Why we collect it

Solely to respond to your enquiry: to understand what you are asking about, get back to you, and, if you go on to become a client, to deliver the work. We do not use this information for anything else, and we do not add you to a marketing list unless you separately ask us to.

4. Our legal basis for processing it

Under UK GDPR, our legal basis is legitimate interest: responding to a direct enquiry you have chosen to send us is a reasonable and expected use of that information, and we process no more than is needed to do that. Where we go on to work together, the basis shifts to performance of a contract.

5. How long we keep it

Enquiries that do not turn into client work are kept for up to 12 months, then deleted. Information relating to active or former clients is kept for as long as needed to deliver the work and to meet our legal and accounting obligations, typically up to 7 years after the relationship ends, in line with standard UK record keeping requirements.

6. Who we share it with

The booking form is a Jetpack Form, a WordPress feature provided by Automattic. Submissions are processed by Automattic’s Jetpack service and delivered to our inbox by email. We do not sell, rent or otherwise trade your information with anyone. Automattic’s own privacy policy covers how Jetpack itself handles that data in transit, see automattic.com/privacy.

If you accept cookies, we also use Google Analytics to understand how the site is used generally. This is aggregate usage data, not the personal information you submit through the booking form, and it only runs once you have agreed to it. See our Cookie Policy for the detail.

If you become a client, we may need to set up or access third party accounts on your behalf, such as Google Business Profile, Google Ads or an email marketing platform. Those platforms have their own privacy policies, which apply to information held within them.

7. International transfers

Automattic, which provides the Jetpack Form used on this site, and Google, which provides Google Analytics where you have accepted it, are both US based companies. Where your information is processed on servers outside the UK as a result, we rely on each provider’s own compliance mechanisms, including standard contractual clauses, to keep that transfer lawful. [Confirm this against each provider’s current data processing terms before publishing, since providers update these arrangements from time to time.]

8. Cookies

This site uses Google Analytics, gated behind a consent banner, meaning it only runs if you accept it. See our Cookie Policy for the full detail, including exactly which cookies are set, how long they last, and how to change your mind after the fact.

9. Your rights

Under UK GDPR you have the right to:

• Ask what personal information we hold about you, and get a copy of it
• Ask us to correct anything that is inaccurate
• Ask us to delete your information, where there is no good reason for us to keep it
• Object to how we are using it
• Ask us to restrict our use of it while a concern is being looked into

To use any of these rights, email hello@tractionmarketing.co.uk. We will respond within one month. If you are not satisfied with how we have handled your information, you can also complain to the Information Commissioner’s Office at ico.org.uk.

10. Children’s data

This site and the services it describes are aimed at business owners, not children. We do not knowingly collect information from anyone under 16.

11. Changes to this policy

If we change how we collect or use information, we will update this page and change the date at the top. For anything significant, we will make that clear rather than quietly editing the small print.

12. How to contact us

Questions about this policy, or about your information specifically, go to hello@tractionmarketing.co.uk.